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Report containing is proof-of-playback is
great, but where is the customer interactivity?
To address this question and more importantly simplify ROI
calculations for advertisers, BlueFire Digital has
introduced BlueFire MS SE and BlueFire SMS mobile marketing solution for
the Digital Signage
industry.
BlueFire uTV (patent pending) brings Bluetooth™,
SMS and Digital Signage together into one system that delivers unparallel
user experience into social media and user generated content for
out-of-home advertising industry.
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Utilizes SMS and Bluetooth
technology available on many handheld devices for communication.
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BlueFire uTV includes pre
designed contents that are ready to use. |
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No Integration with
Digital Signage software is required.
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BlueFire MS SE allows digital signage industry to
communicate directly with customers when they are in front of
the signage.
BlueFire MS SE is cost-effective solution for digital signage
and kiosk providers for following reasons:
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Utilizes Bluetooth
technology available on many handheld devices for communication.
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All contents are free for the users |
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Deliver JPEG, GIF and PNG images, business cards, ring-tones in polymorphic, MIDI and mp3
format and mobile videos, games and applications.
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BlueFire SMS allows digital signage industry to
communicate directly with customers via SMS over mobile
operators' network.
BlueFire SMS takes advantage of widely deployed
Short Message Service (SMS) or text
messaging system to communicate with customers for following:
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Text-2-Coupon |
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Live Voting (Vote by Text) |
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Sweepstakes |
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Text-2-Ticket |
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Text-2-Screen |
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Text Alerts |
Answers to common questions regarding
BlueFire MS SE and BlueFire SMS are outlined in the table below.
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BlueFire
uTV |
BlueFire MS SE |
BlueFire SMS |
| DS media player integration required? |
No |
Yes, few
lines of code |
No |
| Bluetooth required on consumer device? |
Yes |
Yes |
No |
| Localized communication? |
Yes for Bluetooth |
Yes |
No |
| Uses carrier network? |
Yes for SMS |
No |
Yes |
| Content transfer free for the consumer? |
Bluetooth -> Yes
SMS -> No |
Yes |
No |
| Type of content delivered to mobile devices |
Rich media & Txt |
Rich media |
Text |
| Content size limitation |
Bluetooth -> No
SMS -> Yes |
Based on the
mobile device |
160 text characters |
| How will consumer know? |
Instructional Demo in DS
screen |
Call to action text on DS
screen |
SMS code and dialing
number on DS screen |
| Transfers coupons, images, ring-tone, games,
business cards and video |
Directly or via SMS |
Directly |
Via WAP link in SMS
message |
| Receiver can send to friends and family |
Yes |
Yes |
Yes |
| Detailed activity/download report for ROI |
Yes |
Yes |
Yes |
Do you have additional question? Contact us for answers.
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