BlueFire Digital Announces Release of Next Generation of Mobile Marketing and Digital Signage Products.

The BlueFire MS line of products allows digital signage network operators to reach consumers through handheld mobile devices.

Santa Clara, Calif.  April 5, 2006 – BlueFire Digital has released “BlueFire MS” next-generation Mobile Marketing products and a revamped version of the BlueFire DS digital signage product line. The BlueFire MS line of products allows digital signage network operators to reach consumers on their most personal possessions: mobile phones and PDAs.

BlueFire MS takes advantage of Bluetooth wireless technology, which is saturating the mobile handheld market. BlueFire MS allows customers to receive/retrieve information such as music, video trailers, ring tones, wallpapers, sale and promotional items, coupons and catalogs on their mobile devices.

“With BlueFire MS, digital signage integrators and network operators will be able to reach consumer on their mobile phones without any physical interaction. BlueFire MS lays the groundwork for personalized marketing and advertising,” says H. Jay Patel, President of BlueFire Digital.

The BlueFire MS line of mobile marketing products from BlueFire Digital can be used in retail, banks, hospitality, corporate, restaurants, grocery stores, dental, optometry and medical clinics, public venues, churches, transit systems, gas stations, movie theaters and museums.

With small footprints, BlueFire MS modules can be hidden behind static paper poster or digital signs. BlueFire MS hardware takes advantage of existing infrastructure to reduce installation cost. In addition, BlueFire DS digital signage products line has been revamped to be integrated with BlueFire MS. Now, digital signage network operators can deliver messages directly to customers’ mobile phones without incurring any airtime charges. Furthermore, integrated BlueFire DS+MS products can produce metrics to calculate ROI and digital signage ratings for ad placements.

BlueFire MS Developers kit and API for 3rd party digital signage software is now available for licensing.

About BlueFire Digital
BlueFire Digital, a trendsetting technology company based in Silicon Valley, is a worldwide provider of mobile marketing and digital signage solutions. BlueFire Digital has developed the most advanced platform that is compatible with off-the-shelf hardware for mobile marketing and digital signage networks. Its products resolve the challenges facing operators of digital signage networks: the need for scalability, cost-efficiency and innovative marketing. In addition, its products enable network operators to reach customers on their mobile handheld devices. For more information please visit: http://www.bluefiredigital.com or email:

For Sale, Developers kit and BlueFire MS API Contact:
H. Jay Patel
Email:
Tel: +1.408.985.1444