Services : Text to Coupons

Product: BlueFire Interactive Experience Suite

Mobile Remote Control or User Control Content (UCC) allows advertisers to gauge consumer interest on specific product and extend accurate information to them during the dialog. Consumer information can be accurately detailed to geography, demographics, time, date and interest based on their text messages.

UCC can flourish in LED billboards, in venues with high traffic such as conferences, events, concerts, bars and restaurants, stadiums and arenas and in retail environment. In bars and restaurants UCC can be leveraged to let consumers watch specific drink recipe. Accurate promotional material, recipe or shopping items can be delivered to consumer based on their request.

In retail environments, consumer can send text message to trigger viewing of specific product or service while visiting the shop. Since consumer activities are tracked, coupon can be delivered immediately to trigger an impulse. Moreover, when the specific item user interacted with goes on sale or marked down in future, accurate SMS communication can be initiated and accurately targeted with those who were interested in that product or service.

Since the type of interaction in UCC is purely interest based, consumers can let their friend circle know about their interest on their social pages. This is an additional medium for the brand, product and the retailer for exposure where, otherwise, is not available. Strategic social network applications can drive traffic from these domains to the retailer or brands' website potentially leading to additional revenue.

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